Taco Bell Breakfast case analysis
Order Description
For this assignment, you have been summoned to help Jason Bonnar determine whether to launch a line of breakfast items or
expand the successful Doritos Locos Taco line. As you prepare your recommendation, be sure to consider the
following factors:
? Why is Taco Bell interested in the breakfast opportunity?
? Do you think the brand should proceed with the launch?
? Do you anticipate it will be successful?

For this case you will assume that you are a marketing consultant hired by the company that is the subject of
the case to respond to the strategic marketing questions given. Your report should be in the form of a business
memo—a consultant’s executive summary—addressed to the decision maker identified in the case. Begin with
this header:
TO: Decision maker indicated in case
FROM: Your Name
RE: Case title and/or key issue
DATE: Date submitted
The rest of the memo must be business format. Use the following structure to organize the content of your
memo:
1) Introduction A (purpose & value): Begin your memo in a way that makes its purpose and value clear to
the recipient, and makes him or her want to read it. (Make this short—one sentence should usually
suffice).
2) Introduction B (preview): Next, immediately give a very short (1-2 sentences) summary of your primary
recommendation or conclusion. Your recommendation must be up front! Your audience should know
your position from the outset. It should be top of mind as they evaluate the support you provide for it
in the body of the memo. You might want to consider underlining or boldfacing your recommendation
to make it stand out.
3) Analysis and Support: Proceed to the analysis requested in the assignment. Given the identity of the
individual to whom you are writing the memo, you should assume that he or she knows everything that
is in the case. Do not repeat the facts from the case except as necessary to support your points. There
should be a clear link between the information you include and your recommendation.
4) Exhibits: Include supporting exhibits you think the reader will find helpful in the appendix. These are
not part of the one-page memo. But remember—the memo must stand on its own! Do not rely on your
exhibits to make important points, because busy executives don’t always look at them. I am much like a
busy executive when we grade these assignments, and might not read exhibits if you haven’t piqued our
interest for them in your memo. Still, for important calculations you MUST include exhibits so we can
verify your process.

Taco Bell Breakfast case analysis
Order Description
For this assignment, you have been summoned to help Jason Bonnar determine whether to launch a line of breakfast items or
expand the successful Doritos Locos Taco line. As you prepare your recommendation, be sure to consider the
following factors:
? Why is Taco Bell interested in the breakfast opportunity?
? Do you think the brand should proceed with the launch?
? Do you anticipate it will be successful?

For this case you will assume that you are a marketing consultant hired by the company that is the subject of
the case to respond to the strategic marketing questions given. Your report should be in the form of a business
memo—a consultant’s executive summary—addressed to the decision maker identified in the case. Begin with
this header:
TO: Decision maker indicated in case
FROM: Your Name
RE: Case title and/or key issue
DATE: Date submitted
The rest of the memo must be business format. Use the following structure to organize the content of your
memo:
1) Introduction A (purpose & value): Begin your memo in a way that makes its purpose and value clear to
the recipient, and makes him or her want to read it. (Make this short—one sentence should usually
suffice).
2) Introduction B (preview): Next, immediately give a very short (1-2 sentences) summary of your primary
recommendation or conclusion. Your recommendation must be up front! Your audience should know
your position from the outset. It should be top of mind as they evaluate the support you provide for it
in the body of the memo. You might want to consider underlining or boldfacing your recommendation
to make it stand out.
3) Analysis and Support: Proceed to the analysis requested in the assignment. Given the identity of the
individual to whom you are writing the memo, you should assume that he or she knows everything that
is in the case. Do not repeat the facts from the case except as necessary to support your points. There
should be a clear link between the information you include and your recommendation.
4) Exhibits: Include supporting exhibits you think the reader will find helpful in the appendix. These are
not part of the one-page memo. But remember—the memo must stand on its own! Do not rely on your
exhibits to make important points, because busy executives don’t always look at them. I am much like a
busy executive when we grade these assignments, and might not read exhibits if you haven’t piqued our
interest for them in your memo. Still, for important calculations you MUST include exhibits so we can
verify your process.