Strategic Plan – common Issues (from previous years)
Meet the requirements of the Case study ‘Brief’ Pay attention to the marking guides provided for your plan, both oral and written. All are available in Blackboard in

the Assignments folder.
In the past problems that Students have had in the last weeks are:
•    Too many strategic factors?Possibly a lack of considered analysis. Action: Review the and ask yourself, are these really separate factors or are really

connected issues?
•    Failure to prioritise factorsAction: Present issues in a table form, are they truly significant?
•    Failure to review current firm financials and bring up to date: Action: Do notleave research until the last minute.
•    Consistency problemsremember  Problems? Cause ? Solutions. Now work backwards. Do my solutions address the underlying causes and will they have a significant

impact on the problems the organisation has?
•    Failure to develop a plan or set or recommendations and advice on implementation. Action: Make sure you cover this element, even though I would expect it is

less well developed than your analysis for reasons given in class. You have to address enough, however, to show your strategic insight – remember the brief is that you

are pitching your analysis to get a contract to do an in depth strategic plan.