EZ-Pleeze management has tasked you with completing a SWOT analysis to identify internal and external factors that need to be considered in developing a competitive strategy for the company. The SWOT analysis will be utilized to support and justify the overall strategic recommendations that you will later include in a presentation for the companys senior executives.

You will complete this task in two parts: a SWOT analysis for EZ-Pleeze, created using the attached SWOT Analysis Template, and an essay that addresses the importance, function, content, and final relevance of a SWOT analysis.

Write an essay (suggested length of 57 pages) that expands on and interprets the data from the completed SWOT analysis by doing the following:

1.  Discuss the importance of a SWOT analysis in the strategic planning process of EZ-Pleeze.

2.  Discuss internal strengths for EZ-Pleeze.

3.  Discuss internal weaknesses for EZ-Pleeze.

4.  Discuss external opportunities for EZ-Pleeze.

5.  Discuss external threats for EZ-Pleeze.

6.  Describe three recommendations for strategic action at EZ-Pleeze (based on the completed SWOT analysis) and justify your recommendations.

Acknowledge sources, using in-text citations and references, for content that is quoted, paraphrased, or summarized.