What are term and long-term goals? What are ways to improve the strategy, mission, and organizational structure? Much of the information you will need to complete this segment can be found in the case study in the textbook. However, you are welcome to conduct further outside research as needed. Some details, such as the short-term and long-term goals, may not be explicitly stated. Please use your best judgement and analytical skills to determine that information. Your project must be a minimum of two full pages in length, not including the title and reference pages. Include an introduction paragraph.