Please do not copy and paste any text from the book or any articles as this will be flagged by the system.
Use relevant detail from the lecture material (and/or books and articles).
1. What should a marketer take into account when attempting to increase the processing
fluency of an advert and monitor its effectiveness?
a. Please define any relevant concepts/theories from the module material, making sure to
expand on them, while also discussing their significance.
[20 marks]
b. Please discuss relevant marketing examples and applications (up to three) in terms of
the types of adverts that you can design from a processing fluency perspective, making
sure to provide detailed explanations to support your answers.
[10 marks]
Please use the information from the slides provided,i found the answer 1a in seminar slides
dont need any references