Write a paper that discusses whether or not a US created marketing campaign for a line of health and wellness products would or would not be successful in China. What cultural concerns might need to be addressed, or would an entirely new campaign need to be created? Defend your response.
Multicultural Marketing Campaign
September 30th, 2017
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Multicultural Marketing Campaign
April 4th, 2017 admin
Write a paper that discusses whether or not a US created marketing campaign for a line of health and wellness products would or would not be successful in China. What cultural concerns might need to be addressed, or would an entirely new campaign need to be created? Defend your response.