This pack of MKT 445 Week 5 Individual Assignment Sales Relationship Paper gives the solution to:

Resources:University Library

Researchthree (peer reviewed), from the University library,articles on the customer to sales relationship

Write a 1,050- to 1,400-word paper in which you compare and contrast the cost of customer retention versus customer acquisition. Explain the different types of relationships for business-to-business and business-to-consumer in the presale and postsale in terms of the decision to buy and customer retention.

Formatyour paper consistent with APA guidelines.