where, when, and how he died. Make a list of the person’s pursuits and accomplishments. You should know this person inside and out before you begin writing your sketch. 

Step 3: Draw conclusions, and prepare your thesis. Reflect on the life of the historical figure. Once you have done your research and have gathered enough information about the historical figure, you should sit back to think about what it means, to see if you notice any trends, and to have a better sense of what you want to convey about the person. Your thesis statement will offer your reader the overall insight into this person you have perceived.  

Use the following guidelines to help decide on your thesis: 

 Ask yourself about how the historical figure was shaped by his time period and environment. 

 Ask yourself how the historical figure impacted the lives of the people around him, the general public, and future generations. 

 Figure out which of the figure’s achievements and life experiences you may want to emphasize. Figure out which quality of the person you would most like to emphasize, and make sure the facts you present support it. 

 Find the perfect anecdote to demonstrate the qualities of the person you would most like to show. 

Step 4: Write your essay. Your essay should be at least one page in length. You are required to us

Topic: unit 4
Order Description
Marketing Plan
This will continue the comprehensive marketing plan, researching the Coca-Cola Company. you will research the various elements of the marketing plan as it relates to this company. In Unit IV you will provide a comprehensive discussion of the products and/or services provided by your organization.
Product
This section will provide a comprehensive look at the products, product lines, and services that are offered by your company. This will include discussions about the quality of the product/service and other additions such as warranties, installation, service plans, or unique packaging features that are included with the product (if pertinent). Include a discussion of whether your company’s products/services would be considered business-to-consumer (B2C) or business-to-business (B2B).Branding is also considered a part of the product offering, thus a discussion of the branding efforts associated with your company and the importance of said branding in the overall product offering should be included. Within this discussion, review the positioning strategy of your company.
Competitive Advantage
A competitive advantage is an important goal of every company, address whether your company has a competitive advantage WITH RESPECT TO PRODUCT. The idea is to discuss whether your company has a competitive advantage with respect to their product offering and the attributes associated with product as discussed above. Competitive advantage with respect to promotion, place, and pricing will be discussed in later sections of the marketing plan. Once you have stated your position, remember to include your rationale.
Your submission should be a minimum of two pages in length, double-spaced with a reference page and title page. References should include at least one additional, credible reference beyond the textbook. All sources used must be referenced; paraphrased and quoted material must have accompanying citations and cited per APA guidelines. Include the use of subheadings (this week consider using Product and Competitive Advantage in Product).