-What do you want to say to your audience as a member of your academic discipline? -How do you introduce your discipline to your new members of the discipline/program? -What do your audience know or do not know about your discipline? -How can you help your audience better understand how writing is used to create and communicate knowledge? -How do you help your audience become better readers and writers within the discipline? -What is your audience’s attitude toward your subject/discipline? -Do they trust you and your subject and source?