Review the following link: http://www.interbrand.com/en/best-global-brands/2012/Best-Global-Brands-2012-Brand-View.aspx

• Choose a brand from this list
• Explain the brand (name, logo, other identifiers) and the brand image.
• Answer the following: Who are the main competitors?
• Compare the brand and at least one major competitor in terms of positioning? How are they similar and how are they different?