Chevron is an organization that I am familiar with. What I need to do is identify an issue in which Chevron that would have both organizational and societal implications.

I would like explanation on the following areas:

? Overview of the importance of the organizational and societal functions of PR
? Explanation of the organizational functions of PR.
? Explanation of the societal functions of PR
? An issue within the Chevron that would have both organizational and societal implications
? The organizational implications
? The societal implications
? For Chevron, what would be the best way to address both the organizational and societal audiences