Written Report:  Prepare a case study using a case assigned.  The case study should be 3-6 typed, double-spaced pages, plus a cover sheet, appendix and bibliography.  The cover sheet should include your name, the case study name and the date.  Please include any additional material you develop, such as graphs, charts, and diagrams.  Be sure to include your supporting resources as part of your works cited list at the end of your analysis.  As a reminder remember to show within text where you used each reference in your list according to APA format.

Case studies should include:

Problem (issue) identification

Identify central problem(s) and/or advertising issues

List any important secondary problems/issues

Alternative Development

Develop a minimum of 3 comprehensive alternatives.  This means that each alternative must deal with both your stated central problem/issue and any listed secondary problems/issues.

Fully develop each alternative so that the reader can understand exactly what you are suggesting.

Choice and Justification

State which alternative listed is best, restating briefly that alternative.

Then offer justification; tell why this alternative is best.

Implementation Strategy

This section should outline specifically what tasks and responsibilities are necessary to effectively implement the alternative chosen.

Implementation strategy must include discussion of a timetable for completion of the various tasks and some mention of who will be responsible for those tasks.

Marketing

Paper details:

There are four questions for this paper. Each question has to be answer completely giving relevant examples. All answers should be in paragraph form. Try to give lot of practical examples for each question.

1. Identify a company with a great brand and market position. Provide insight as to their strategy and give practical examples of how this may have been accomplished.

2. Identify a company that is positioned in the market as an inferior brand and/or has limited brand position. Why do you believe this is the case? What specific actions should the company take in order to improve their branding position? Provide practical examples.

3. Identify a product that for each category: Convenience, standard brand and luxury brand. Compare and contrast the marketing strategy for convenience good, a moderately priced brand and a luxury brand. Provide practical examples.

4. Expanding total demand is a marketing strategy used in the industry. The text describes various tactics. Identify a product and a potential method they could use to increase total demand. Provide practical examples.

Paper details:

There are four questions for this paper. Each question has to be answer completely giving relevant examples. All answers should be in paragraph form. Try to give lot of practical examples for each question.

1. Identify a company with a great brand and market position. Provide insight as to their strategy and give practical examples of how this may have been accomplished.

2. Identify a company that is positioned in the market as an inferior brand and/or has limited brand position. Why do you believe this is the case? What specific actions should the company take in order to improve their branding position? Provide practical examples.

3. Identify a product that for each category: Convenience, standard brand and luxury brand. Compare and contrast the marketing strategy for convenience good, a moderately priced brand and a luxury brand. Provide practical examples.

4. Expanding total demand is a marketing strategy used in the industry. The text describes various tactics. Identify a product and a potential method they could use to increase total demand. Provide practical examples.

Marketing

Paper details:

There are four questions for this paper. Each question has to be answer completely giving relevant examples. All answers should be in paragraph form. Try to give lot of practical examples for each question.

1. Identify a company with a great brand and market position. Provide insight as to their strategy and give practical examples of how this may have been accomplished.

2. Identify a company that is positioned in the market as an inferior brand and/or has limited brand position. Why do you believe this is the case? What specific actions should the company take in order to improve their branding position? Provide practical examples.

3. Identify a product that for each category: Convenience, standard brand and luxury brand. Compare and contrast the marketing strategy for convenience good, a moderately priced brand and a luxury brand. Provide practical examples.

4. Expanding total demand is a marketing strategy used in the industry. The text describes various tactics. Identify a product and a potential method they could use to increase total demand. Provide practical examples.

Paper details:

There are four questions for this paper. Each question has to be answer completely giving relevant examples. All answers should be in paragraph form. Try to give lot of practical examples for each question.

1. Identify a company with a great brand and market position. Provide insight as to their strategy and give practical examples of how this may have been accomplished.

2. Identify a company that is positioned in the market as an inferior brand and/or has limited brand position. Why do you believe this is the case? What specific actions should the company take in order to improve their branding position? Provide practical examples.

3. Identify a product that for each category: Convenience, standard brand and luxury brand. Compare and contrast the marketing strategy for convenience good, a moderately priced brand and a luxury brand. Provide practical examples.

4. Expanding total demand is a marketing strategy used in the industry. The text describes various tactics. Identify a product and a potential method they could use to increase total demand. Provide practical examples.