The use of digital media within organizations has transformed how organizations communicate with prospective and current customers. Digital media such as: web videos, e-books, and social media have each shaped the communication strategies organizations employ to engage customers.

In this assignment, you will locate examples of how the use of digital media was used to communicate information to achieve a specific goal of an organization or individual.

Students are required to create a case study and provide an analysis, which integrates what you have learned in the course, in addition to performing additional outside research.

• Formatting Requirements: Project must follow APA style Double-spaced 1 inch margins 12 point professional font Use of tables, graphs, images, etc. of appropriate size that are relevant to the information being conveyed is highly encouraged.

• Content Requirements: Minimum of 1500 words, maximum 1750 words (excluding cover and bibliographical pages)

• Case Study Requirements: Introduction and Synopsis of Article / Case Goal of Organization or Individual Strategy Employed to Accomplish Goal Measurable Success Factors Conclusion and Analysis of End Results of Initiative Bibliographical Page with minimum of 2 professional / scholarly sources. Wikipedia is not acceptable.

A sample case-study can be located at http://www.mobilemarketer.com/cms/resources/case-studies/12164.html, which details Harley-Davison’s efforts to increase consumer awareness of products and increase sales through an SMS strategy. This specific scenario/case study cannot be used for this project