Psychographics: Consumer behavior profile.

Include shopping behaviors, spending patterns, store and brand preferences, personal values and beliefs.
Consider using VALS or PRIZM
Explain how your product line will address the needs of your target customer.

Although the bohemian lifestyle is pretty diverse, our customer is both a mother, a wife, and a free spirit. Our customer lives a very unconventional life and is known to be very laid back. They like to be free individuals, ultra type individuals. One definition of a bohemian is that a bohemian person is one who lives an artistic lifestyle, placing freedom of self-expression above all other desires, including wealth, social conformity and status. Our mothers are extremely hard working however they take pride in having downtime to be creative with their children and enjoying the outdoors. The product line we are creating is perfect for our target market. It is easy, comfortable, but still fashionable. Not only can the mothers be seen in something like this so can your daughter! Our mother – daughter line is something new and innovative for the bohemian mother. The mothers that we target tend to spend a lot of money on clothing for both themselves and their children. Because of this our line will be affordable but still great quality clothing. Stakeholder Management

Defined as the process of forming, monitoring and maintaining constructive relationships with strategic partners (internally and externally) discuss how , by influencing their expectations, as a manager you can gain results from their participation in your processes. Stakeholder management also helps a business move toward its stated goals by keeping stakeholders involved, satisfied and informed.

For your department to deliver and perform, stakeholders are imperative to your success. In your discussion include all aspects of stakeholder management, plans, strategies etc. (700 words)