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Persuasive Talk

Persuasive Talk

EWU 2014 Persuasive Talk—Jack Whelan

Write Script for a Persuasive Talk

Goal: The pedagogical goal is to give you the opportunity to pull together all the

elements taught this quarter about persuasion into an effective, short persuasive talk.

Task: Choose a topic below; write the script for short presentation that should take 5

minutes to read out loud (800-900 words). Assume you are speaking to an audience

with a third undecided, a third pro, a third con. Your goal is to win over enough

undecideds to get a majority.


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….

Deliverable. Typed script of the talk. It should clearly state the “crux argument”

before you begin your text, so I know what your rhetorical objectives are. Text of talk

should follow in full-block format.

Due: Class 14.

Here are the topics. Select one:

1. Persuade the group to donate money to a charitable organization of your

choice. Assume that another charitable group will be making its pitch after

yours and that you have to anticipate its argument. And that the audience has

to choose between you to make a $10,000 grant.

2. You’re testifying before the Seattle City Council about passing a $200 million

bond issue that will be part of a financial package that will build an NBA

quality arena. Persuade the councilors sitting on the fence to support this tax.

3. Convince a group of 21 elderly people that they need adopt a specific

exercise program. If at least 11 don’t sign up, they can’t pay for the

instructor.


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….

4. Persuade those at a town council meeting that they need to support the

building of a recreation center rather than a juvenile detention center to

reduce gang violence.

5. You’re testifying before a Senate Committee taking testimony about gun

control. The issues on the table are whether to ban assault rifles and to

require background checks at gun shows. Pick one and take either side.

6. You’re testifying before a Senate Committee taking testimony on certain

accounting practices:

• Should

small

public

companies

be

allowed

to

deviate

from

GAAP

when

complying

is

considered

excessively

expensive?

• Should

the

Security

and

Exchange

Commission

focus

on

prosecuting

companies

or


…….






….

individuals

for

criminal

offenses?

• Should

the

United

States

adopt

International

Accounting

Standards

within

the

next

five

years?

• Should

there

be

a

cap

on

executive

compensation

in

the

United

States?

7. Persuade a group of art (or science, or engineering) majors to take Strategic

Communications next quarter.

8. If you have another topic you’d like to use instead of these, talk to me or

email me to get a green light to do it.

Midterm Rubric—100 points total

Content


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….

Frame &: Crux Pathos Frame: If you want to succeed, you need to create awareness

about your work. It’s not about making money; it’s about making connections with

dealers and gallery owners.

Arrangement: I want you to label each part of your text so that I know when you’re

doing Narration, when Division, etc.

Opening: Ethos—build credibility and a sense of connection and trust

Body: Logos dominant, but not exclusively. Exposition of both problem and

solution.

• Narration: establish the motivating problem.

• Division: solution options—solutions conceptually framed.

• Proof: prove why your solution is best (primary & secondary benefits)

• Prolepsis: anticipate and refute your opponents’ arguments.

Close: Pathos/Synthesis

Clarity/Correctness

Sentence Style

• decorum: tone, mood, appropriate pathos/ethos

• vividness/concreteness: examples, stories

• ornament: figures of speech, metaphors, humor

Correctness

• proper language: usage, mechanics, clarity, fluency


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