You have been hired by an advertising firm that is developing a series of commercials for family-oriented products geared toward the entire family.

1. They want to develop a series of commercials that will target family members at various life stages.

2. describe Erikson’s theory of Psychosocial development. In your description of each stage, identify and analyze a television, movie, or literary character for each stage of the theory. Discuss how that character typifies the stage and how the character is resolving the conflict. The advertising firm has requested that you submit a 2 page report summarizing your research in the following:

1.Give a description of Erikson’s theory, including the stages of development using the criteria listed above
describe the study and discuss how it supports or does not support the information you have written in your report aboutErikson. Specifically:

o Which particular aspects of the theory does the study examine?

o Do the experimental or discussion results strengthen or weaken the theory and your ideas? Why?

The following articles can be found using the library search capability, available on the Find Articles and Books page of the library.

Reexamining Gender Issues in Erikson’s Stages of Identity and Intimacy by Horst, Elisabeth A.