Consider Reading 4.26 on pp. 289-290, Getting Information from Employees Who Know to Those Who Can and Will Respond. Develop a research paper that addresses the following:

• Provide a brief synopsis of Mr. Lee’s concerns regarding Lehman Brothers.
• What are sensing mechanisms and why are they important?
• What is the humble firm and how does it encourage ethical behavior?
• Describe what leads to the types of behaviors at Lehman and other companies that eventually collapse.
• Why are managers unable to simply rely on their ethics hotlines?

Support your paper with minimum of three (3) scholarly resources. In addition to these specified resources, other appropriate scholarly resources, including older articles, may be included.

Your paper should demonstrate thoughtful consideration of the ideas and concepts presented in the course and provide new thoughts and insights relating directly to this topic. Your response should reflect scholarly writing and current APA standards. Be sure to adhere to Northcentral University’s Academic Integrity Policy.

BUSINESS ETHICS

Ethics & International Business

Click Here to access the Coca-Cola case study

Case Summary

In a narrative format, discuss the key facts and critical issues presented in the case.

Case Analysis

In a globally competitive environment, why would Coca Cola engage in questionable conduct such as channel stuffing, falsifying marketing research, anti-trust issues or racial discrimination?

Case Analysis

As one of world’s most valuable brands, what impact has Coca-Cola’s ongoing struggle with ethics issues had on it reputation?

Application

As CEO of Coca Cola, outline a global initiative to manage your ethical risks and reputation.

BUSINESS ETHICS

Ethics & International Business

Click Here to access the Coca-Cola case study

Case Summary

In a narrative format, discuss the key facts and critical issues presented in the case.

Case Analysis

In a globally competitive environment, why would Coca Cola engage in questionable conduct such as channel stuffing, falsifying marketing research, anti-trust issues or racial discrimination?

Case Analysis

As one of world’s most valuable brands, what impact has Coca-Cola’s ongoing struggle with ethics issues had on it reputation?

Application

As CEO of Coca Cola, outline a global initiative to manage your ethical risks and reputation.