1. Targeting minorities is exploitative versus targeting minorities is a sound business practice. One and half page

2. In developing marketing programs and strategies should company develop based on age of consumers or generation type of consumers? 0ne and half page.

3. Brands cannot be expected to last forever versus there is no reason for a brand to ever become obsolete. One and half page

4. Colleges, universities, and other educational institutions can be classified as service organizations. How can you apply the marketing principles to AIU? What advice would you offer in order that AIU become a better service marketer?  2 page

5. Price should reflect the value that consumers are willing to pay versus prices should primarily just reflect the cost involved in making a product or service. One and half page

6. Will brand name products loose market share to private labels and generic products and ultimately loose its importance in the market place? One and half page

7. Is promotion a cost or a benefit to an organization? One and half page

8. TV advertising has faded in importance versus TV advertising is still the most powerful advertising medium. One and half page