Video

View the following video, which goes behind the scenes at PTC, The Product Development Company. PTC works with corporate clients to develop software platforms. Howard Heppelmann explains the kind of work PTC does and discusses the means PTC uses to help its clients be environmentally conscious. He holds that green management is an important element of any business strategy in the current corporate world.
• Pearson Education Inc. (Producer). Management Company Cases: PTC—Green Management[Video File 06:35 min]. Available from
http://media.pearsoncmg.com/ph/bp/bp_mylabs/akamai/template/video720x405.php?title=Management% 20Company%20Cases%20-%20%20PTC-%20%20Green%20Management%20&clip=pandc/bp/2012/MGMT/ /OBPOM/OBPOM2012_PTC_Green.mov&caption=bp/bp_mylabs/akamai/2012 /MGMT/OBPOM/xml/OBPOM2012_PTC_Green.xml
After viewing the video, respond to the following questions:
• Discuss where you think PTC fits into the product creation spectrum?
• According to Heppelmann, what are the challenges that companies face when creating environmentally friendly products?