Write a 3,050- to 3,400-word paper in which you complete the following:

•    Research and describe the internal and external environments of 2 to 3 real-world companies using an environmental scan.
•    Determine what competitive advantages each company has and what strategies each company is using.

o    How does each company create value and sustain competitive advantage through business strategy?
o    What measurement guidelines is each company using to verify its strategic effectiveness?
o    How effective are the measurement guidelines that each company is using?

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