NAB BUSINESS PLAN

Order Description

THIS IS A 2- PART ASSIGNMENT TOTAL OF 5 PGS. PLEASE USE 1-2 PGS TO COMPLETE FIRST PORTION AND 3-4 TO COMPLETE THE SECOND PORTION. THE BOOK REFERENCED IS :
SUCCESSFUL BUSINESS PLAN: SECRETS &STRATEGIES BY RHONDA ABRAMS 2014
ATTACHED IS THE NAB COMPANY PORTFOLIO. THE REFERENCE TEMPLATE AND PAGES WILL BE FORWARDED FOR COMPLETION OF ASSIGNMENT

Throughout this course, you will develop a series of written papers / projects that you will later combine into a complete business plan for a Non-Alcoholic Beverage company. For this exercise, you must first review the “NAB Company Portfolio”. The mentioned portfolio contains the company parameters and details you must follow when developing your company.
Provide the following information to set the foundation for your non-alcoholic beverage (NAB) business plan.
1 Create your NAB company name and explain its significance.
2 Develop your company’s Mission Statement and provide a rationale for its components.
• Hints: Use the Statement of Mission template on pp. 72-73 on the course textbook: Successful Business Plan to aid your development.
• Extracting appropriate information from the NAB company portfolio, where applicable. You should fill in other required items in the template using your personal preferences. Note: You will need to recreate the template. You may attach your completed template to your response as an attachment.
3 Cite the resources you have used to complete the exercise. Note: There is no minimum requirement for the number of resources used in the exercise.

In this assignment, you will conduct a SWOT (Strength, Weakness, Opportunity, and Threat) analysis for the type of beverage you have selected, and for your company overall. As you work on the assignment, consider why you have chosen one type of non-alcoholic beverage over another and the reasons for that choice. As you complete your SWOT analysis, be sure to include external factors such as industry / market trends and competition, and internal factors such as your capabilities or abilities to reach certain market segments.
Write 3-4 page paper, in which you:
1 Describe the trends in the non-alcoholic beverage industry, especially the specific type of beverage category you have chosen. Justify at least three (3) reasons why you have chosen this type of non-alcoholic beverage.
• Hints: Research and outline beverage industry trends. Consider the size and growth rate of the industry overall and the specific beverage type you have chosen. Use the worksheet in the course text (p. 88 | Past and Future Growth of Your Industry) to help you project the future growth rate. Consider the use of industry associations and search engines to find reliable, recent data.
2 Choose one (1) strategic position from the course text (pp. 142–143) that you believe is the best strategic position for your company. Explain the

NON-ALCOHOLIC BEVERAGE COMPANY PORTFOLIO
(The NAB Company Portfolio will have lists of things that the BUS599 students would be able to sort
through to conduct a SWOT Analysis and to apply to appropriate sections of the NAB Business Plan. )
Note #1:
This is the compilation of Data, Notes, and Information that have been put together to create a
Business Plan for a start-up company in the non-alcoholic beverage industry.
The goal of my business plan is twofold:
1. To help identify and outline all the issues I will need to address in starting this company.
2. To present to funders to help raise money to finance this company.
NAB Background:
Melinda Cates has been selling her NAB at County Fairs for the past 7 years for $2 a bottle. She
sells an average of 10 Cardboard cartons each weekend a County Fair is open. From her
calculations, it takes $.56 to make a bottle of NAB when she calculates all the NAB ingredients
and the cost of the bottle and cap. Her rich uncle, Bill, just died and left her a small monetary
inheritance. However, since he so enjoyed her home-made NAB, he also left her equipment to
start a small NAB business.
Melinda and I have been close, trusted friends for years. She found out that I just earned my
MBA from Strayer University, and she asked me to help her get her NAB business up and
running.
I have agreed to put together a NAB Business Plan, and I have agreed to be the CEO/President of
the company for at least the next five years.
NAB Today:
Parameters for New Company
Here are the parameters in which I must work.
? The business is a start-up: We are not yet in operation. We already have a “recipe” for a
beverage, but we are not yet making sales at any significant level.
? Product: the only barrier is that it must be a non-alcoholic beverage (NAB). It is up to me
to decide upon what type of non-alcoholic beverage I intend to make and market. It can
be sold in individual sizes or wholesale.
? Market size. I will start marketing and selling the NAB in my geographical area within a
100 mile radius from my home address.
? Business size. I can grow the NAB business to any size in excess of one million dollars in
revenue by year two. In other words, this cannot be intended to be a one- or two-person
micro-business.
? I intend to raise money. I will be looking for funding, and I have already started with
friends and family money. But at some point I will need funds from outside investors,
either angels or venture capitalists, depending on how much I project I need to raise or
receive from a group of individual investors on kickstarter.
? I intend to have employees and develop my own organizational hierarchy.
NON-ALCOHOLIC BEVERAGE COMPANY PORTFOLIO
? I do not need to raise money for my personal financial support for the first six months. In
other words, I do not need to take a salary/draw for myself for six months of projections.