Topic: Target Market Analysis

Order Description
Two file attached, one with guidelines and rubric, and the other one is the outline to use.

It is about a target market analysis for a new pet food line named Paw Naturals, it’s a high quality all natural pet food for dogs and cats. I made up that name and
have used in my previous assignments.

Prepare an analysis of your target market, and how you will position and differentiate your product offering for that target market, using your own organization or company, or one of your choosing.
Synthesize your findings in a 1,400-word analysis.
Include in your analysis:
Identify the segmentation factors (demographic, psychographic, geographic, and behavioral characteristics) you will use to select your target market, for a specific geographical area.
Create a detailed portrait of your ideal consumer. Use ‘numbers’ to describe the demographic variables of your geographical area for your targeted customer profile.
Determine the key buying behaviors and decision motivators for your consumers. Include an analysis of cultural, social, personal and psychological factors.
Decide how you will differentiate your product or service, personnel, marketing channels and brand image from the competition.
Generate a positioning statement for your company with careful consideration of your brand and strategy.
Please, copy and paste the title of the five topics listed above into your assignment, so that the assignment has five titled topics; then clearly name each sub-section with its title.