select one of the subjects below as your individual coursework brief. Report format only

1. “Food retailers need to retain their flexibility and responsiveness to consumer needs. This is not because there is a threat from newcomers because the barriers to entry are very high, rather it is because a small loss in sales volumes can have a significant impact on profitability “(Mintel 2010).
Identify a supermarket currently operating in the UK and assess the market environment they currently trade in. Consider all aspects of their strategy and how they are responding to their customer’s changing tastes and buying behaviour in such a competitive market to maintain or increase market share.

2. “There are several advantages to a retailer’s enacting a multi-channel approach, including the selection of specific channels based upon their unique strengths, opportunities to leverage assets, and opportunities for increased sales and profits by appealing to multi-channel shoppers” (Berman et al. 2010, p.174).

Select a non-food retailer operating in the UK who has adopted additional sales channels to maintain or increase their market share. Provide analysis of their strategy and motivations for creating additional sales channels, and how his has affected their overall market position. Remember the customer is key, so how have they adapted their channel strategy to suit their changing behaviours.

ensure that you have fully referenced your reports and have used the APA6th Referencing system as required by the University. A copy of the PDF outlining the use of this system is available on Learning Resources.

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Individual Report

Order Description

Individual Report
The business simulation: a manufacturer of bicycles bases in the Netherlands wants to internationalise its
operations and has appointed you, as a member of the board, to make a series of decisions about market entry.
These decisions will include but are not limited to issues of corporate governance , legal considerations (e.g.
compliance, IP, commercial law); transnational and cross cultural management issues of doing business abroad.
This part of the assessment will address your knowledge and understanding of the substantive areas of
law/corporate governance and cultural management issues.

Required:
In what ways might the legal and cultural context of a country impact on the development of the corporate
governance model in a given country?
Write a report on the risks and challenges of opening a business and doing business in each of the three
countries selected (The UK; one European and one international country). The report should show an
understanding of the impact of the legal, political, economic, cultural and governance systems and include
recommendations for strategy

Assessment guidelines (Report)
Areas of substantive analysis and application:
Corporate governance
Codes
Structures
Compliance
Legal implications of doing business internationally e.g. ? Compliance ? Intellectual property ? Dispute resolution
Management implications of doing business internationally
Cross cultural management issues ? Expat policy ? Tactical issues: build factories and distribution centres in China, Germany or Brazil?
Other
:
Risk analysis ? International strategy ? Organisation structures ? Company finance and exchange rates ? PESTEL analysis

please no more than 1500 words or 10%+.

Individual Report

Order Description

Individual Report
The business simulation: a manufacturer of bicycles bases in the Netherlands wants to internationalise its
operations and has appointed you, as a member of the board, to make a series of decisions about market entry.
These decisions will include but are not limited to issues of corporate governance , legal considerations (e.g.
compliance, IP, commercial law); transnational and cross cultural management issues of doing business abroad.
This part of the assessment will address your knowledge and understanding of the substantive areas of
law/corporate governance and cultural management issues.

Required:
In what ways might the legal and cultural context of a country impact on the development of the corporate
governance model in a given country?
Write a report on the risks and challenges of opening a business and doing business in each of the three
countries selected (The UK; one European and one international country). The report should show an
understanding of the impact of the legal, political, economic, cultural and governance systems and include
recommendations for strategy

Assessment guidelines (Report)
Areas of substantive analysis and application:
Corporate governance
Codes
Structures
Compliance
Legal implications of doing business internationally e.g. ? Compliance ? Intellectual property ? Dispute resolution
Management implications of doing business internationally
Cross cultural management issues ? Expat policy ? Tactical issues: build factories and distribution centres in China, Germany or Brazil?
Other
:
Risk analysis ? International strategy ? Organisation structures ? Company finance and exchange rates ? PESTEL analysis

please no more than 1500 words or 10%+.