Business Plan.

In this option you will prepare a business plan. You will demonstrate your planning activities, clarify your business concept and gather data you need.

A business plan is essentially a road map to your targeted destination. Ideally, it will get you from your starting point to your goal. This option is challenging, creative and rewarding. The Business Plan should include the following components:

a    The title of the project
b    Table of Contents
c    The Executive Summary
Chapter 1    Company Description
Chapter 2    Industry Analysis & Trends
Chapter 3    Target Market
Chapter 4    Competition
Chapter 5    Strategic Position & Risk Management
Chapter 6    Marketing Plan & Sales Strategy (SWOT Analysis)
Chapter 7    Operations
Chapter 8    Technology Plan
Chapter 9    Management & Organization
Chapter 10    Community Involvement & Social Responsibility
Chapter 11    Financials
References
Appendices

Financial plan is one of the most important aspects of your business plan. You are required to provide in depth financial analysis in this report. Explain the amount of funding your business needs and provide supporting financial data on your projected financial activity in the form of income statements, budgets and cash flow statements. Also include break-even analysis.

Business Plan

Order Description
Requirements:

Prepare a one-year marketing plan (suggested length of 5–7 single-spaced pages) using the attached “Company G One-Year Marketing Plan Template” for one of the small appliances from the new line. Carefully examine the details provided in the given Company G marketing scenario and identify the specific information that should be considered while developing the plan. Consider other information from the real world that you should incorporate as you develop the plan. Include the following sections in your plan:
A. Product Support of Mission Statement
1. Describe the specific appliance you have selected.
2. Explain how the small appliance you have selected supports Company G’s mission statement provided in the scenario.
3. Classify Company G’s proposed product using the three-way consumer product classification system.
a. Justify the designated classification.

B. Target Market
1. Describe the target market for the company’s product, including two variables related to demographic information, psychographic information, or geographic information.

C. Analysis of Competitive Environment
1. Analyze Company G’s competitive environment, addressing each of the components of Porter’s Five Forces Model.

D. SWOT Analysis
1. Describe three of Company G’s strengths that would support the marketing of the new product.

Note: This description should address Company G’s strengths, not the strengths of the product itself.

a. Justify your choice of each of these elements as company strengths.
b. Identify two strengths that should be considered core competencies.
2. Describe three of Company G’s weaknesses that would undermine the marketing of the new product.

Note: This description should address Company G’s weaknesses, not the weaknesses of the product itself.

a. Justify your choice of each of these elements as company weaknesses.
3. Describe three current or potential opportunities that would support the marketing of the new product.
a. Justify your choice of each of these as opportunities.
4. Describe three current or potential threats that would undermine the marketing of the new product.
a. Justify your choice of each of these as threats.

E. Marketing Objectives
1. Identify one SMART (specific, measurable, achievable, realistic, and time-bound) marketing objective for each of the following marketing mix elements:
a. product
b. place
c. price
d. promotion

F. Marketing Strategies and Implementation
1. Describe three distinct strategies for each of the following market mix elements that are appropriate for the target market and supportive of the related objective:
a. product
b. place
c. price
d. promotion
2. Explain why this is the best collection of strategies to achieve the objectives identified in part E.
3. Describe one implementation tactic for each of the strategies identified in parts F1a-F1d.
a. Include a due date and responsible party for each implementation tactic.

G. Monitoring Procedures
1. Describe the specific actions that will be taken to measure the progress toward the objectives identified in the plan.
2. Describe the frequency for each of the actions described in part G1.

H. When you use sources, include all in-text citations and references in APA format.

Note: When using sources to support ideas and elements in a paper or project, the submission MUST include APA formatted in-text citations with a corresponding reference list for any direct quotes or paraphrasing. It is not necessary to list sources that were consulted if they have not been quoted or paraphrased in the text of the paper or project.

Note: No more than a combined total of 30% of a submission can be directly quoted or closely paraphrased from sources, even if cited correctly.

Business Plan

Order Description
Requirements:

Prepare a one-year marketing plan (suggested length of 5–7 single-spaced pages) using the attached “Company G One-Year Marketing Plan Template” for one of the small appliances from the new line. Carefully examine the details provided in the given Company G marketing scenario and identify the specific information that should be considered while developing the plan. Consider other information from the real world that you should incorporate as you develop the plan. Include the following sections in your plan:
A. Product Support of Mission Statement
1. Describe the specific appliance you have selected.
2. Explain how the small appliance you have selected supports Company G’s mission statement provided in the scenario.
3. Classify Company G’s proposed product using the three-way consumer product classification system.
a. Justify the designated classification.

B. Target Market
1. Describe the target market for the company’s product, including two variables related to demographic information, psychographic information, or geographic information.

C. Analysis of Competitive Environment
1. Analyze Company G’s competitive environment, addressing each of the components of Porter’s Five Forces Model.

D. SWOT Analysis
1. Describe three of Company G’s strengths that would support the marketing of the new product.

Note: This description should address Company G’s strengths, not the strengths of the product itself.

a. Justify your choice of each of these elements as company strengths.
b. Identify two strengths that should be considered core competencies.
2. Describe three of Company G’s weaknesses that would undermine the marketing of the new product.

Note: This description should address Company G’s weaknesses, not the weaknesses of the product itself.

a. Justify your choice of each of these elements as company weaknesses.
3. Describe three current or potential opportunities that would support the marketing of the new product.
a. Justify your choice of each of these as opportunities.
4. Describe three current or potential threats that would undermine the marketing of the new product.
a. Justify your choice of each of these as threats.

E. Marketing Objectives
1. Identify one SMART (specific, measurable, achievable, realistic, and time-bound) marketing objective for each of the following marketing mix elements:
a. product
b. place
c. price
d. promotion

F. Marketing Strategies and Implementation
1. Describe three distinct strategies for each of the following market mix elements that are appropriate for the target market and supportive of the related objective:
a. product
b. place
c. price
d. promotion
2. Explain why this is the best collection of strategies to achieve the objectives identified in part E.
3. Describe one implementation tactic for each of the strategies identified in parts F1a-F1d.
a. Include a due date and responsible party for each implementation tactic.

G. Monitoring Procedures
1. Describe the specific actions that will be taken to measure the progress toward the objectives identified in the plan.
2. Describe the frequency for each of the actions described in part G1.

H. When you use sources, include all in-text citations and references in APA format.

Note: When using sources to support ideas and elements in a paper or project, the submission MUST include APA formatted in-text citations with a corresponding reference list for any direct quotes or paraphrasing. It is not necessary to list sources that were consulted if they have not been quoted or paraphrased in the text of the paper or project.

Note: No more than a combined total of 30% of a submission can be directly quoted or closely paraphrased from sources, even if cited correctly.