1. Discuss the importance of developing SMART goals as opposed to regular goals.

2. Discuss the different levels of strategy from corporate level to the business unit level.

Discuss why there is potential for disconnect from the home office to the individual organization.

3. Discuss the difference between espoused reality versus actual reality.

In your discussion be sure to include why it is sometimes difficult for organizations to assess themselves honestly.

4. Discuss the differences between a traditional SWOT analysis and a focused competitor analysis.

When is it appropriate to use either one?

5. Discuss when an organization would use adaptive strategies as opposed to market entry strategies.

6. Discuss what the value chain entails