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August 12th, 2017 
admin ******** ANSWER DISCUSSION POST AND REPLY TO ONE STUDENT (1 PARAGRAPH EACH)
PRICE POSITIONING:
| DISCUSSION QUESTION: Explore Virgin Galactic, and click on the booking tab. What do you think about the price? Is this pricing strategy likely to be effective in building the Virgin Galactic brand and creating a clear positioning for the brand in the marketplace? |
REPLY TO STUDENT SHERRY:
SHERRY: So I researched the Virgin Galactic and looks like it cost about $250,000 to get on board their SpaceShipTwo. Clearly this product is targeted towards a certain group of people. This experience is not an everyday one. it clearly designed to give people the experience of “astronaut status while enjoying floating in zero gravity.” It seems they are clearly the leaders in this respect when it comes to their pricing. The company also seems to be the only one in this market and has no direct competition therefore they are positioned to get their target market no matter what price point they charge.
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