Discuss this sector as a market, describe product categories by market segment, market participants and their offerings, and identify opportunities for a new entrant. Select one opportunity based on criteria you identify. Conclude how a new entrant might enter the space you have described paying attention to target market selection and each of the 4 Ps.

Needs 3 references.
1 cover page
1 outline
5 page essay
1 bibliography(reference) page