Marketing analysis of Rolex watch on a world market in comparison with other watch brands.
Order Description
Marketing analysis of Rolex watch on a world market in comparison with other watch brands.
STRUCTURE:
Talk about rolex watches on the world market. History( invention of rolex and line extortion)
Try to develop Rolex marketing line( for example create rolex hotels or other products by this brand with other watches examples)
Specificness of watches business in luxury trade market.
Global Luxury goods in rolex
LVMC(Luis Vuitton Moet Chandon) sector of profitability. Place of rolex in their rate.
4 P in Rolex marketing. Try to develop more ideas concerning rolex marketing.

How to write
Critical Essay – 50% of the overall unit grade
A 3,000 word critical essay identifying the key factors underpinning the luxury market and presenting solutions/recommendations to potential pitfalls in the context of luxury market and management.
Formative work in the taught sessions will be centred on the development of the skills required for the assessments.

LEARNING OUTCOMES:

Appraise the concept of luxury and critically analyse the unique characteristics of the global luxury goods market with emphasis on the financial performance of luxury organisations.

Compare and contrast different managerial approaches, expansion plans and growth strategies suitable for mature and/or emerging luxury goods markets.

Critically evaluate the key success factors and potential pitfalls in building luxury market offerings, from conception to development, communication, distribution and retail and recommend an appropriate course of action in response to a given brief.

Select and utilise a range of theories to effectively communicate findings, present solutions/recommendations in a focused and coherent manner.