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Assignment 3.1: International Pricing

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This assignment supports the following objectives:

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Identify the major pricing strategies and their benefits.

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Summarize the use of price to maximize a company’s profits.

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Assignment Overview

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This writing assignment requires you to analyze the international pricing steps and strategies.

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Deliverables

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4- page paper (12 point font) written in a word processing program (such as MS Word).

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Activity Details

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Perform the following tasks:

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Step 1: Write a 4-page paper that addresses the following prompts.

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Convert the U.S. dollar to three different currencies.

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What implications do currency exchange rates hold for setting prices in these three countries?

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Which major pricing strategies (customer value-based, cost-based, competition-based) should be used in each of the three countries?

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