The company analysis project is intended to simulate the strategic decision making process relative to the company that you have chosen to examine. In addition to applying the strategic decision making techniques that have been discussed in class, this project will also give you experience collaborating with colleagues to produce a professional product that will be assessed by your boss (me) and your fellow colleagues. Multiple parts of the project will be presented to your colleagues and feedback will be provided that will inform and influence your final recommendations.
Written Project Outline:
I. Executive Summary – Overall summary of the project – should include matching tools, strategies considered on QSPM, and recommendation.
II. Company Background and Key Issues
III. External Assessment (EFE)
a. PESTLE
b. Industry Analysis
i. KSF’s
ii. Five Forces
c. Competitor Analysis
IV. Internal Assessment (IFE)
a. Strategic Resources and Capabilities (VRINE)
b. Core and Distinctive Competencies
c. Financial
d. As appropriate – Human Resources, Operations, Culture, Structure, TMT, etc.
V. Strategic Feasibility
a. Matching Tools (Must use 3 tools, each tool must include at least 3 potential strategies)
i. SWOT
ii. SPACE
iii. BCG
iv. IE
v. Grand
VI. Strategic Choice (QSPM)
a. Compare at least 3 strategies
b. Implementation (Feasibility considerations; from the perspective of your major)
c. Evaluation (at least 3 Contingencies
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Posted on May 2, 2016Author TutorCategories Question, Questions