Topic: INDIVIDUAL ASSIGNMENT

Order Description
The assignment involves the recording of your experiences with a service provider. While virtually any service provider is fine; students are not permitted to do any service provided by the University, or any service that maybe objectionable, unethical or illegal.
The assignment requires you to observe the physical environment, process and people, and identify your cognitive, affective, and behavioural responses. Demonstrate your understanding of the new 3 Ps of services marketing by exploring what you think, feel or do in response to these three service stimuli. There should be evidence of direct cause and effect relationships in the explanation. Relevant course concepts and models should be investigated and interpreted within this scenario to make analytical conclusions regarding service quality. You should construct original exhibits to support or demonstrate the analytical conclusions. I’ll upload lecture slides in the attachment later.
Papers will be 4 single-spaced pages with a 12-point font. Any number of exhibits maybe added and should be referenced in the pages and with a cover page that has a title identifying the service, cover page isn’t included in the four pages.

INDIVIDUAL ASSIGNMENT
THE INDIVIDUAL ASSIGNMENT CONSISTS OF TWO PARTS (I.E. PART A AND PART B). COMPLETE PART A USING MS WORD AND PART B USING MS EXCEL.
Part A – MS Word (worth 70%)
i) Generate some statistical data to support your discussion, presented in table form. It is inappropriate to use tables not related to your essay.

ii) Include appropriate images. Label, title and describe the images.

iii) Include the automatic table of contents on page 2
iv) The style of the document should include the following:
• A header on every page of the document stating your name (centered)
• A footer on every page of the document stating the page number (centered)
• Border line separating the contents of the page from a header and a footer
• Heading (sub-Heading) and body
• Page setup – left 2.0cm, right 2.0, top 2.0, bottom 1.9
• Font – heading Verdana 14, body Courier New 11
• Line spacing 1.5 10 Marks
Part B – MS Excel (30%)

Create a spreadsheet of the table(s) produced in Part A (section i) of the assignment. Use Ms Excel 2010 charts to analyse the spreadsheet. You are required to use the types of charts (i.e. Column, Line and Pie) which we discussed in class. Show the following in the charts:

a) Column – title, label the axes and legend – 10 marks

b) Line – title, label the axes, values and legend – 10 marks

c) Pie – title, values, percentages and legend – 10 marks
Submission Criteria
You must submit the assignment with the following
_ A document cover page

The document cover page should contain the following:
_ Assignment Title
_ The Course title and number
_ Your first and last name
_ Name of your College
_ Term and Year

Format of files to Submit
Save the assignment cover sheet as student IDcover.docx (e.g. ALMA03Cover.docx)
Save the Ms Word document as student IDWord.docx (e.g. ALMA03Word.docx)
Save the Ms Excel document as student IDExcel.xlsx (e.g. ALMA03Excel.xlsx)
WARNING
• Maximum 1000 words are required for this discussion.
• Work submitted late will be capped at 50%.

INDIVIDUAL ASSIGNMENT
THE INDIVIDUAL ASSIGNMENT CONSISTS OF TWO PARTS (I.E. PART A AND PART B). COMPLETE PART A USING MS WORD AND PART B USING MS EXCEL.
Part A – MS Word (worth 70%)
i) Generate some statistical data to support your discussion, presented in table form. It is inappropriate to use tables not related to your essay.

ii) Include appropriate images. Label, title and describe the images.

iii) Include the automatic table of contents on page 2
iv) The style of the document should include the following:
• A header on every page of the document stating your name (centered)
• A footer on every page of the document stating the page number (centered)
• Border line separating the contents of the page from a header and a footer
• Heading (sub-Heading) and body
• Page setup – left 2.0cm, right 2.0, top 2.0, bottom 1.9
• Font – heading Verdana 14, body Courier New 11
• Line spacing 1.5 10 Marks
Part B – MS Excel (30%)

Create a spreadsheet of the table(s) produced in Part A (section i) of the assignment. Use Ms Excel 2010 charts to analyse the spreadsheet. You are required to use the types of charts (i.e. Column, Line and Pie) which we discussed in class. Show the following in the charts:

a) Column – title, label the axes and legend – 10 marks

b) Line – title, label the axes, values and legend – 10 marks

c) Pie – title, values, percentages and legend – 10 marks
Submission Criteria
You must submit the assignment with the following
_ A document cover page

The document cover page should contain the following:
_ Assignment Title
_ The Course title and number
_ Your first and last name
_ Name of your College
_ Term and Year

Format of files to Submit
Save the assignment cover sheet as student IDcover.docx (e.g. ALMA03Cover.docx)
Save the Ms Word document as student IDWord.docx (e.g. ALMA03Word.docx)
Save the Ms Excel document as student IDExcel.xlsx (e.g. ALMA03Excel.xlsx)
WARNING
• Maximum 1000 words are required for this discussion.
• Work submitted late will be capped at 50%.