The financials of the marketing plan describe a set of five-year revenue, cost, and profit projections for the marketing plan, including any initial startup costs, sales by channel and segment, and profit margins. Think about the following questions:

How much do you plan to sell?

Creating a sales plan you have to go through some of affective questions

What are your factory cost targets?

What is your profit target by percent and dollar amount?

Remember to include the following in your financials:

• Sales Forecast

• Profit targets