Jim Poss Case, pages 107-120 in the text His Company,Seahorse Power Company, is an engineering startup specializing inenvironmentally friendly methods of power generation.

Poss had designed and done initial test marketing of a trashcompactor, designed to reduce the frequency and energy expense of trashcollection.  The case discusses theopportunity and the technology and poses the following questions:

1. Apply the Timmons entrepreneurship framework(entrepreneur-opportunity-resources) to analyze this case

2. Discuss Jim Poss’ fundraising strategies.  What other options might be considered forraising the funds SPC needs?  Is this agood investment?

3. Discuss the growth strategy.  What additional market(s) should Poss pursue?