Assignment Details and RubricsYou are a marketing consultant to. A way for Tims Coffee Shoppe to determine the advantages (or weaknesses) Tims has as compared to their competitors is through doing a . When you identify Tims key success factors, you can weigh them according to the strength/weakness compared to the competitors.View the rubric below. Submit your minimum 4 page response using APA format and citation style which includes a title and references page to the Dropbox.Additional Resource: The U.S. Small Business Administration website.1 Major weakness2 Minor weakness3 Minor strength4 Major strengthKey success factors can be identified for the business. They can include things such as the quality, location, brand recognition, profitability, product, the staff, etc. In the matrix, you will list these factors and rate the strength of each one in Tims business as well as his primary competitors. See the example below. Each coffee shop was ranked first, second or third in each of the factors that may or may not affect their competitive advantage.Now using competitors researched on the Internet or in your local area, create a CPM for Tim.Other factors you may wish to consider include:PriceSelectionServiceReliabilityExpertiseCompany ReputationSocial ResponsibilityAppearanceCredit PoliciesAdvertisingYou can examine the above data in several ways. While the total score for Tims business maybe is higher than his major competitors, Tims may have a lower score in another area which means they are not as competitive in those areas. Some of these areas might allow their competitors to create advantages and their customers or potential customers may choose their competitor over Tims business. For example, if their products are closely rated but their competitor has a higher score on staff friendliness, might their customers start frequenting their competitors business? What would you recommend to increase Tims score in this area?For this Assignment, spend some time looking around Tims Coffee Shoppe. Look either online or visit two competitors in your area that Tim may compete against and familiarize yourself with their business. You may even be a frequent customer of a coffee shop and already be aware of how you might rate their strengths against Tims.Fill in the matrix above with your results from your research. Feel free to change or add any of the other factors listed.Once you have completed your matrix, submit a minimum of 4 pages which includes the CPM, your recommendations for Tim, as well as a title page and a reference page to the Dropbox area of the course.Additional Resource: The U.S. Small Business Administration website.

Competitive Advantage:

Paper details:
Describe in brief your top three competitors. How will this differentiation strategy give you a competitive advantage over your competitors? [These competitors can be direct competitors or indirect competitors] How will you sustain this competitive advantage over the long term?
Brand personality (the image that you want to create of your product or service e.g. hip, youthful, rebellious – describe as if you were describing a person)

Competitive Advantage:

Paper details:
Describe in brief your top three competitors. How will this differentiation strategy give you a competitive advantage over your competitors? [These competitors can be direct competitors or indirect competitors] How will you sustain this competitive advantage over the long term?
Brand personality (the image that you want to create of your product or service e.g. hip, youthful, rebellious – describe as if you were describing a person)