Marketing managmentDemonstrate and assess a company of your choice from the perspective of Marketing Management. Your chosen company should be an internationally operating but locally/regionally present company.
Your analysis should include the following marketing concepts, where applicable, and a justification for their use. Strategic options
Market Analysis
Marketing Mix analysis
Product Life Cycle analysis
Understanding of Buying Behaviour
Marketing Communication Mix analysis
SWOT analysis
Channel Management
Online Marketing

Marketing managment

Demonstrate and assess a company of your choice from the perspective of Marketing Management. Your chosen company should be an internationally operating but locally/regionally present company.
Your analysis should include the following marketing concepts, where applicable, and a justification for their use.

– Strategic options –
– Market Analysis
– Marketing Mix analysis
– Product Life Cycle analysis
– Understanding of Buying Behaviour
– Marketing Communication Mix analysis
– SWOT analysis
– Channel Management
– Online Marketing

Marketing managment

Demonstrate and assess a company of your choice from the perspective of Marketing Management. Your chosen company should be an internationally operating but locally/regionally present company.
Your analysis should include the following marketing concepts, where applicable, and a justification for their use.

– Strategic options –
– Market Analysis
– Marketing Mix analysis
– Product Life Cycle analysis
– Understanding of Buying Behaviour
– Marketing Communication Mix analysis
– SWOT analysis
– Channel Management
– Online Marketing