In the era of timeliness, technology and demand for information, the media plays a vital role in informing the public on events occurring both locally and internationally. The news media take the form of electronics, for example, television and radio, as well as print, for example, books and newspapers. According to Burns, Peltason, Cronin & Magleby (2010), the advent of new technologies within the world has significantly impacted on the society. In the United States (US), the media significantly influences the American political, economical and social issues. According to Burns, Peltason, Cronin & Magleby (2010), the American news media is a crucial persuasive tool that impacts on the cultural issues within the society.