Each questions response should be typed, double-spaced, 12 point font (1 page per question). Each answer should include: 1. An analysis of the situation/decision, 2. References from the textbook/lecture/other sources to support your analysis/decision (with proper citations), and, 3. Your conclusion (including personal examples).
Chapter 5You are the manager in a surfboard manufacturing company. Your goal is to increase sales and production by 10% in the upcoming year. What management skills and types of planning will you need to use to help your company achieve these goals?
Chapter 8Shawna owns a wedding photography business. How can she use the 4 Ps of Marketing to best
promote her business? Give specific examples and ideas.
Chapter 9
You work in the marketing department at a cell phone company. As each new product is introduced to the public, how would marketing and branding change as the product moves through its life-cycle?Chapter 10
Aldo is manufacturing and selling sports clothing to surfers and skateboarders. What distribution channels could he use, and how will those channels make him more successful?
Chapter 11
Regarding Aldo, who is selling sports clothing, what types of Promotional Mix strategies could he use to make his marketing successful?Required Text:
Chavez, i2B: Introduction to Business: Second Edition, McGraw-Hill Publishers, 2015 (ISBN 1-259-71054-8)