Needs and motivations

Paper instructions:
Art galleries have begun to conceptualize their visitors as tourists who have specific
needs and motivations and are increasingly staging special events as part of their
programs. One strategy to attract visitors is to use short-term visual art exhibits as
special events. An example is the 2012 festival of death exhibit at the Southbank
Centre in London which celebrated death by displaying unusual coffin designs from
both the UK and Ghana. In addition, a death related festival provided music
inspired by death, a play about euthanasia, talks and debates on the best ways to
die, the most eco- friendly burials and the art of obituary writing.

Assignment
1. Choose a short-term exhibit and related art gallery that has been staged as a
special event
i. Provide a historical overview of the event
ii. Complete an evaluation of the economic and social value or worth to the art
gallery and host city
iii. What challenges are associated with planning, designing and implementing
this type of event?
2. Why are galleries hosting short-term exhibits as special events? Is this a
growing trend or a short-term fad?
3. Should short-term visual art exhibitions be recognized within the scope of
special cultural events? Discuss
Pls answer those questions one by one and also need the abstract, summary, reference and all APA style!!