Part of Marketing Plan: Current Market Situation Analysis of a company Zady’s

Paper instructions:
This includes a description of the overall market (industry) including its size, projected growth or decline and segments. Analyze any micro and macroenvironmenta
l forces and their impact. Discuss any trends that you have identified and any relevant historical data you see as important. Include a SWOT analysis that is submitt
ed in bullet form. Be sure the bullets have sufficient explanation, a sentence or phrase not just a word.