Evolution of Department Stores

Analyze the shopping experience of the consumer culture in United States during the early 20th century by doing so, yuo will be looking at the

development of department stores under the influence of advertisement on socioeconomic scale.

Discuss the gender roles of the consumer culture and the process behind it, at that time.

1.The rise of consumer culture and brief history of department stores

2.Evolution of the department stores
– women entering the working field (in department stores) – social aspect
– architecture of department stores (evolution)

3.Advertisement methods used in department stores – to attract more customers (window displays)
– window shopping – how this term originated at that time
– comparison of two window displays (then – now)

4.The impact of department stores on the consumer culture

References:
http://www.washingtonmonthly.com/features/2006/0611.larson.html
http://sunnycv.com/steve/soc/shoppingcenter4.html
http://www.pbs.org/wgbh/americanexperience/features/general-article/tupperware-consumer/
https://www.boundless.com/u-s-history/textbooks/boundless-u-s-history-textbook/the-politics-and-culture-of-abundance-1943-1960-28/the-culture-of-

abundance-215/the-culture-of-abundance-and-consumerism-1188-8793/