Students are asked to choose a company and discuss how this company uses online marketing to grab the attention of their online customers. What are the main characteristics of these customers?

Important: Evidence that research hasn’t been done already needs to be stretched out e.g. qutoes from experts or documents suggesting that this research is missing/needed/appreciated.

The following elements are required:

– Table of Contents
– Introduction (2-4 pages long)
– Theoretical Framework (5-10 pages long)
– Research Method (2-3 pages long; primary research required)
– Bibliography
– Appendices