You must be familiar with Amazon, the online retailer. For the purposes of this course and drawing on the material we have discussed in class, I would like you to briefly describe and evaluate (1) Amazon’s initial (book only) strategy, (2) its diversification into practically everything else and (3) its acquisition of one particular company of your choice – how does this acquisition fit into Amazon’s strategy?

Following I provide you with six possible source of information on Amazon and its strategy. Keep in mind that the most important part of the grade will be the evaluation and critical parts of your paper. In other words, spend more time and effort in evaluating Amazon’s strategy and expansion options. Word limit: 2,000 words.