The Danone case presents a strategic context that the organisation faced at some point in time. The case should be analysed in that context with the data provided.

Your group has the task of analysing the strategic context of Danone, and the environmental challenges faced. This will include:
– an external analysis (using PESTEDG)
– an internal analysis of capabilities.
– insights into the key opportunities and threats they face.

The report needs to also include a relatively brief (800 word) scholarly discussion of two concepts or theories covered in Weeks 1-6 of the course. The concepts chosen need to relate to the case situation. Be sure to use the library?s resources to gather the required information to support your discussion and findings. You need to find journal articles including online academic journal.