Budgetary Requirements

Advertising Time Schedule Required

 

            An advertising  time schedule that is properly organised will be required in order to ensure that  there is proper impact created by the  advertising campaign (Tellis, 2008). For instance, the field staff responsible for promotion will be required  to go to the fields for at least two days a week. However, the program may be changed in future after evaluation of its impacts. The billboards will be consistently erected throughout the year ensuring that at least 50 of them are in place. Moreover, there will be at least one advert on every release of popular cosmetics and beauty magazines. In  addition, the radio and TV advertising time schedule will be as follows:

 

The Radio Weekly Advertising Schedule on 8 different stations

 

Reference

Tellis, G. J. (2008). Effective advertising: Understanding when, how and why advertising works. Thousand Oaks, CA: SAGE Publications, Inc.

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