Effects of Social Networking on Marketing
Directions:
Perform the following tasks to complete the assignment:
1. Locate and save the “Deconstruction of Literature Matrix.”
2. Have your completed “Literature Collection Matrix” from Module 4.
3. Select three of the 10 studies from the completed “Literature Collection Matrix.”
4. Using information from the three studies you selected, complete the “Deconstruction of Literature Matrix.”
5. In an essay of 2,250 words (three summaries of 750 words each), prepare “Deconstruction of Literature” summaries of the three empirical studies you selected.
Use the following guidelines to structure the summaries:
1. Introduction (125 words): Give the title and author(s) of the study, briefly describe the purpose, intent, and scope of the study, including the statement of the problem, hypotheses or research questions, and key concepts.
2. Methodology (250 words): Describe the research design, population sample, data collection procedure, and other procedures used in the study.
3. Results (250 words): Briefly describe the data collected and the findings of the study, including the interpretation and implications of the study.
4. Conclusion (125 words each): Briefly critique the presentation of the study, including the researcher’s credentials. Provide a summary assessment of the study.

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Effects of social networking on marketing

Order Description

discuss the effects of social networking on marketing. Address the following:

1. Explain how strategies and techniques for successful marketing of products and services change as people’s attention shifts from traditional locations to social networking sites.

2. Use the three articles you chose for “Deconstruction of the Literature” as primary support for claims you make in your paper.

3. Include at least two of the other articles you used for “Literature Collection” as foundational support for claims you make in your paper.

Effects of social networking on marketing

Order Description

discuss the effects of social networking on marketing. Address the following:

1. Explain how strategies and techniques for successful marketing of products and services change as people’s attention shifts from traditional locations to social networking sites.

2. Use the three articles you chose for “Deconstruction of the Literature” as primary support for claims you make in your paper.

3. Include at least two of the other articles you used for “Literature Collection” as foundational support for claims you make in your paper.