STARBUCKS COFFEE COMPANY

1.1 You are required to produce an individually prepared Coursework Assignment. Details of the task are
shown in 1.4 below.
1.2 The task is to undertake a strategic analysis of Starbucks Coffee Company, with a focus on one of the
company’s business segments: the International segment; the United States segment; or the Global Consumer
Products Group segment.
1.3 In order to complete this assignment, you will need to gather, analyse and evaluate relevant information
on both Starbucks and its industry. It is essential that, at the outset, you start collecting reliable and
up-to-date information (e.g. reports, news, articles, etc.) to inform the development of your Coursework
Assignment.