Analyze the Company’s Profitability and Produce.

Company: DreamWorks, an American film studio.

Analysis of Forthcoming Change in the Company’s Industry

(This section deals with impending changes to the industry structure over the next 5 years.)

1). What major trends are likely to affect the profitability of the industry? Which are likely to improve profitability and which are likely to damage profitability of the industry as a whole?

2). What is the timing of the trends? Will the industry likely go through a major punctuated change over the next 5 years?

3). Are the trends likely to have particularly strong impact on the company?

*** Appropriate references must be included in the form of footnotes and a bibliography.