Literature reviews

 

What you need to do (1500 words)

Choose an organisation or global media issue that you have an interest in and that is relevant to

your pathway study. Imagine you have to investigate a management issue faced by this organisation or that you are an organisation that wants to understand the role/impact (social) media in your organisation. Describe,summarise and analyse the existing research related to this management issue – this is also known as the literature review. You need to gothrough a range of sources both online and offline,including journals,books,news,magazines,market information and resources provided in your handbook. Demonstrate that youhave read extensively and reviewed a range of relevant material for your research ideas. Pick out the key ideas or themes that your own research is goingto focus on or emphasise and explain why. Identify any research gaps and explain,in detail,how your research idea builds on existingresearch. And with regards to the research gaps you have identified,what specificresearch questions are you proposing?

Use the following structure and use the Harvard Style Guide [Download from Blackboard] for formatting your citations and references.

 

Structure (What your marker will be looking for):

 

1. Title

2. Cover Page

3. Introduction of the topic you have selected.

• Include a background on your topic
• A brief outline of the research gap you are trying to fill
• How your management issue relates to the background information you provided and the gap you briefly identify.
• Conclude your intro with your research question (to be covered more in depth with Assessment 2).

4. Literature Review (This is where you review all of the literature you have researched for this assessment – MINIMUM 7 Academic Sources)

• Here you situate you management issue in relation to other scholars who have written about similar topics in your field of research

Key questions to ask yourself

• How does your work compliment the work of other scholars?
• How does your work build on the work of other scholars?
• How does your work contradict the work of other scholars?

5. Your literature review must extend the research gap you identified in the introduction.

• Here you want to review your literature and position your research question as a gap in the literature.
• A successful literature review will leave your maker thinking – this student understands how their research fits in relation to other scholars in their field of research.
• A successful literature review will explain why your research question is significance and needs to be explored further (which will happen in assessment 2).

6.  References and Image list (not included in the word count)

Learning Outcomes

Upon successful completion of this task,you will:

1. Be able to identify your research interests and present their background and context.
2. Be able to demonstrate an ability to research ideas and express them in an academic essay

Deliverables

• 1500-word paper with any accompanyingimages

Deadline

Friday 29 October 2014 by 16.00 (no later).

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