Refer to the attachments and follow below instructions:
Executive Summary
(If appropriate- should be written last to focus on key points/findings)

Introduction/ Summary of the Case
Current Situation Analysis and pertinent Background including a synopsis of the relevant
information from the case analysis tool short form.

Body
May include:
• Target Market Identification
• Market Needs
• Analysis of Case
• Key Issues/Goals
• Recommendations Should include:
• Decision Criteria
• Assumptions
• Data Analysis (analysis in appendix and summary info in body)
• Preferred Alternative with rationale.
• Justification/Predicted Outcome:
Conclusion