Hilton Hotels and Marriott Hotels

Hilton Hotels and Marriott Hotels

Using the companies’ investor Web sites, annual report, or other reliable web source (not a Wiki file); find the mission statement of each of the two companies;
Organize the paper clearly with headings so the author knows what you are writing about;
Prepare a well–reasoned analysis of the similarities and differences of the two organizations based on the mission statement;
Discuss the quality of each mission statement based on concepts from the course material.
Assess whether the mission statement clearly defines the organization and drives strategic decisions?
Provide recommendations to the leadership team for improving the quality of the current mission statement;
Discuss the vision for each company. Do the companies appear to be heading in the same direction? Explain your rationale and provide support for your position.

 
Ensure that correlations are drawn between your responses and concepts discussed in the e-text;
How does the company respond to the issue of social responsibility? In what kinds of activities does the organization participate? Do you think its activities are appropriate? Explain you answer;
Prepare a SWOT analysis of the selected company, including at least two strengths, weaknesses, opportunities, and threats each;
Based on the concepts learned so far, provide your recommendation for turning the weaknesses into strengths and the threats into opportunities;
Be sure the reader knows where part II begins.

Required Formatting of Paper:

This paper should be double-spaced, 12-point font, six full pages in length excluding the title page and reference page.
Title page with your name, the course name, the date, and the instructor’s name.
Use APA formatting for in-text citations and reference page. You are expected to paraphrase and not use quotes other than in identifying the mission statement and vision statement.
You are required to use the company investor websites and academic or highly respected business publications from the UMUC library, to a total of no less than six professional references.